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Grocery shopping, but make it fun.

Pop Up Grocer is the discovery destination for new, better-for-you products.

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I’m Pop, your friendly grocery concierge. What can I help you with today?

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PUG helps you discover the best new brands. Might I suggest you check out our handy directory ?
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Limited-edition boxes and collectible merch.

Discover New Brands

There's a heck of a lot of stuff out there. We've sorted through it and rounded up the most exciting new items from independents.

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The Newsstand

Shop our NEW box, by Christina Tosi

Try the Vanilla Sesame Milk Cold Foam!

Meet this year's recipient of The Fund

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