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Grocery shopping, but make it fun.

Pop Up Grocer is the discovery destination for new, better-for-you products.

Visit us IRL

Grocery store and café, open year round in NYC.

Shop Online

Limited-edition boxes and collectible merch.

Discover New Brands

There's a heck of a lot of stuff out there. We've sorted through it and rounded up the most exciting new items from independents.

Browse the directory

The Newsstand

Shop our products on Uber Eats

Try the Dream Matcha Latte!

Meet this year's recipient of The Fund

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