Pop Up Grocer

Grocery shopping, but make it fun.

Oh! Hello there...

I’m Pop, your friendly grocery concierge. What can I help you with today?

Shoot us a text!

We love hearing from our PUG community. Ask for a product rec, suggest a brand you love, or hit us up for store info and more!
TEXT 929.6000.PUG

You’re in the right place!

PUG helps you discover the best new brands. Might I suggest you check out our handy directory ?

Show me the goods

Visit us IRL

Grocery store and café, open year round in NYC.

Shop Online

The newest products + the comfiest merch, delivered to your door.

Discover New Brands

There's a heck of a lot of stuff out there. We've sorted through it and rounded up the most exciting new items from independents.

Founder Picks

Latinx-Owned

South Asian Flavors

Vegan

The Newsstand

Free in-store gift box & wrapping!

Try our new café!

80 new brands just dropped!

Introducing The Pop Up Grocer Fund 2023 recipient!

Open permanently in NYC.

The journey to perma PUG.

"A permanent pop-up for independent producers"

Pop Up Grocer Aims to Revolutionize the Way We Shop

"A Gen Z paradise"

"1970s nostalgia meets the future of food retail"

"This isn’t any ordinary grocery store."

"Playland for packaging nerds"