Pop Up Grocer

Grocery shopping, but make it fun.

Oh! Hello there...

I’m Pop, your friendly grocery concierge. What can I help you with today?

Shoot us a text!

We love hearing from our PUG community. Ask for a product rec, suggest a brand you love, or hit us up for store info and more!
TEXT 929.6000.PUG

You’re in the right place!

PUG helps you discover the best new brands. Might I suggest you check out our handy directory ?

Show me the goods

Visit us IRL

Grocery store and café, open year round in NYC.

Shop Online

The newest products + the comfiest merch, delivered to your door.

Discover New Brands

There's a heck of a lot of stuff out there. We've sorted through it and rounded up the most exciting new items from independents.

Founder Picks

Latinx-Owned

South Asian Flavors

Vegan

The Newsstand

Try our new café!

80 new brands just dropped!

Introducing The Pop Up Grocer Fund 2023 recipient!

Open permanently in NYC.

The journey to perma PUG.

"A permanent pop-up for independent producers"

Pop Up Grocer Aims to Revolutionize the Way We Shop

"A Gen Z paradise"

"1970s nostalgia meets the future of food retail"

"This isn’t any ordinary grocery store."

"Playland for packaging nerds"