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Grocery shopping, but make it fun.

Pop Up Grocer is the discovery destination for new, better-for-you products.

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I’m Pop, your friendly grocery concierge. What can I help you with today?

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PUG helps you discover the best new brands. Might I suggest you check out our handy directory ?
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Discover New Brands

There's a heck of a lot of stuff out there. We've sorted through it and rounded up the most exciting new items from independents.

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The Newsstand

Free in-store gift box & wrapping!

Try our new café!

80 new brands just dropped!

Introducing The Pop Up Grocer Fund 2023 recipient!

Open permanently in NYC.

The journey to perma PUG.


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